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| Customer Reviews: | | Average Customer Review:
Write an online review and share your thoughts with other customers.
 Great book Jun 14, 2008
Nutshell review - an excellent insight into marketing and advertising problems facing all business managers. Well written, fast to read, interesting and entertaining.
A real American example of Positioning point by point May 09, 2008
If you need an approach to Positioning with U.S. product examples this is your book
 A must-read Mar 06, 2008
This book is a must-read for anyone trying to understand strategy, marketing and also how to write compelling books. It is dense, intelligent and very well written. The 20th anniversary edition has the bonus fact that the authors comment and evaluate their own thesis made 20 years ago. Very few books and thesis would survive this test as this one did.
0 of 10 found the following review helpful:
 Positioning: The Battle for Your Mind, 20th Anniversary Edition (Purchased on 09/04/2007) Oct 05, 2007
I still haven't received my purchase, so reviewing it will be a tad bit difficult...
0 of 1 found the following review helpful:
Got inspired! Sep 21, 2007
I've got inspired from the basics in positioning. It delivers good examples of many American companies' positioing. I got inspired so that I can get my paper done very soon.
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