This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

The problem I felt with this book, was that it was more of a product showcase then a real resource. It basically told you about certain things you could do to save lots of money on marketing and advertising, and then listed a certain company in conjunction with that service. While it was informative, I felt sometimes that I was trying to be sold on certain products.

I offer this suggestion: Read this book after you read Guerrilla Marketing. I think it best serves as companion to that book.

18 of 19 found the following review helpful:


Easy to read, easy to use, great money-maker  Sep 28, 1998
Jay Levinson's book is, like the others, filled with user-friendly directions on marketing YOUR business. His style is fun and friendly, like he is sitting in the room with you. The material is explained clearly, with examples, and represents techniques that work in business for you, the reader. If you put only a few of these valuable techniques to work, the book will be worth thousands of dollars in revenues for you.

11 of 12 found the following review helpful:


A must have book for winning greater market share.  Apr 07, 1997
This book by Jay lenvinson & Seth Godin, two gurus of marketing, is an essential tool for all small businesses who
dream of becoming market leaders.

Packed with practical examples of marketing that delivers results, this book will become a repeat reader for any one who cares about market share.

I have rarely come across any other books that can claim to be so simply written on a difficult subject and at the same time so effective.

9 of 10 found the following review helpful:


Very useful book w excellent photographs  Apr 16, 1998 By Chen Sun "WebAndNet.com"
This books allowed me, the owner of a technical company, to evaluate the pros and cons of different media sources for marketing purposes. It saved me hundreds of hours and most likely, also tens of thousands of dollars.

8 of 9 found the following review helpful:


Timeless tactics for small businesses  Aug 05, 2005 By Hoke
The beauty of this book is that most of the tactics inside it are as relevant and useful today as they were 20 years ago. I first got this book when my professor (a highly succesful multi-millionaire) recommended it to me. He said it was as good as any Marketing degree. Well I have my Marketing degree and would have to agree with him. The best promotional campaign is the one that costs the least but gets the most results. That is what you have here. This is especially helpful for small niche businesses. Those types of businesses can really take advantage of this book.

It is admittedly weak on the web side of things but I have never really found that to be a very useful avenue for anyone but the major players that can afford to buy costly advertising. No this is for small businesses that do most of their deals face to face.

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