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The Wall Street Journal. Complete Small Business Guidebook

The Wall Street Journal. Complete Small Business Guidebook
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The Wall Street Journal. Complete Small Business Guidebook

 
 
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0307408930BAK

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Description

Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. That’s why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a successful company, from America’s most trusted source of financial advice. It answers would-be business owners’ biggest question—how do I fund my venture?—then explains the mechanics of building, running and growing a profitable business. You’ll learn:

• How to write a winning business plan
• Secrets to finding extra money during the lean years and beyond
• Ways to keep your stress in check while maintaining a work/life balance
• How to manage your time, including taking vacations and dealing
   with sick days
• Strategies for keeping your business running smoothly—from investing
   in technology to hiring the right people
•  Marketing and management basics
• When angel investors or venture capital might be an appropriate way
   to grow
• How to execute your exit strategy

Running the show may not always be easy, but the rewards can be tremendous. You may be on the job 24/7, but you have the freedom to call the shots, to hire whomever you want, to work when you want and to take your business as far as you want to go.


Product Details
Author:Colleen DeBaise
Paperback:272 pages
Publisher:Three Rivers Press
Publication Date:December 29, 2009
Language:English
ISBN:0307408930
Product Length:5.18 inches
Product Width:0.78 inches
Product Height:9.12 inches
Product Weight:0.81 pounds
Package Length:9.0 inches
Package Width:5.1 inches
Package Height:1.0 inches
Package Weight:0.8 pounds
Average Customer Rating: based on 8 reviews

Customer Reviews
Average Customer Review:4.5 ( 8 customer reviews )
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Most Helpful Customer Reviews

2 of 2 found the following review helpful:


5Smart, Informative and Straightforward  Jan 30, 2010 By Steven Cubbage "Pirate 83"
This book covers the basics of running a small business better than any I've seen or read. It simply cuts to the chase and identifies resources that can actually help instead of filling pages with philosophy!

I would definitely recommend this book to anyone starting out or even seasoned small business professionals.

1 of 1 found the following review helpful:


5Met my expectation  Feb 20, 2012 By Love Good Books
From a small business owner's perspective, I was just looking for a complete overview (not an MBA) of what I might be getting myself into with a small business. The author does a good job of pooling information from a number of various resources, business owners from all types of businesses, etc... so that you get a number of perspectives from retail, services, healthcare, and so on. If you're going to start a small business or if you already own a small business, this book is a nice checklist to assess your current situation and offers a nice backbone for creating your vision... because business have to be started twice, first in your mind, and then in real life.


4Very informative.  Apr 04, 2012 By E. M.
If you are going into business this is a must read.

There is loads of valuable information even if you aren't starting your own business. It is not a fantasy page turner -- obviously, but if you want the business fundamentals then you have to check this book out.

Read alongside The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


3Just OK  Feb 06, 2011 By Julie Smith
This book was just OK. I breezed through it in an afternoon but I was looking for something a little more in-depth. It's OK if all you are looking for is a high-level overview. I expect more from a book titled "Complete" especially from WSJ.


4Small Business Startup Guide  Apr 03, 2010 By David J. Lytle
I read this book and felt more comfortable about starting a small business. The book is informative about the many tasks that one needs to pay attention to. The book gave me several ideas and helped me determine where I need to concentrate my efforts. For the price this book is an excellent resource for starting a business and I would highly recommend it.

See all 8 customer reviews on Amazon.com
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